What is an example of great B2B marketing on Instagram?
In my opinion companies that know how to do B2B Instagram know their audience and create compelling content that addresses their pain points and provides actual value.
Besides MailChimp mentioned above you also have:
-Adobe -They know how to use user generated content in a way that will serve the brand’s objectives and increase its interaction with existing and potential customers.
-Wix - They know how to leverage their community.
-Hubspot - Specifically Hubspot creates great content for their audience that incites engagement. For example they've used the album format to share tips:


I think B2B’s are afraid of going all in when it comes to social media, but if done right I believe that long and short term ROI can be achieved.
You can read more about B2B companies that do great things on social media
Comments
Post a Comment